Misti Senatore

1781 Southard Street, Erie, CO 80516

(720) 989-3553

msenatore01@hotmail.com

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Objective:

A challenging position within a progressive organization.

Experience:

Proposal Manager; ZOLL Data Systems, Inc., Broomfield, CO; (7/12 – Current) – Responsible for supporting the

sales force through the development of proposals and new business contracts. Manage all aspects of ZOLL responses

to RFPs and other large pursuits as needed. Work with the sales management to determine if ZOLL has an

opportunity to compete for the award, create a master schedule that drives response completion in accordance with

the RFP requirements. Organize the RFP response team by identifying the roles and responsibilities for each team

member and achieve commitment on specific content required. Track the progress and completion of each key

element of the response against the master schedule and enforce/adjust accordingly. Compile content/input from all

team members into final response that meets the RFP requirements. Lead various checkpoint/reviews throughout

the process to ensure accuracy and completeness of the response. Create the final document and oversee the

production using third-party printer vendors as appropriate. Analyze and create comparisons with competitor

proposals.

Marketing Proposal Manager; URS Corporation, Denver, CO; (5/11 – 7/12) – Managed and coordinated multiple

and diverse proposal teams (environmental, construction, transportation, aviation, and water) under tight deadlines.

Planned, scheduled, and coordinated process following standard procedures, including planning, review, and

production of brochures, statements of qualifications, proposals, and other marketing/business development

materials. Facilitated/ensured development of proposal strategy and win themes. Gathered and researched

information to include in proposals, including resumes and project summaries. Provided document review,

organization, and edits to improve clarity. Provided final QC check, including proofreading for grammar and RFP

compliance and conformance to established strategies and plans. Conducted strategic planning that included

evaluating marketing intelligence, identifying customer concerns and key issues, and developing win strategies.

Ensured complex technical solutions, strategies, and themes were easily understandable, readable, and compelling.

Marketing subject matter expert for departments to win consulting service engagements from clients primarily in

the Rocky Mountain region. Provided leadership and moderated meetings and reviews. Mentored junior level

marketing staff.

Principal Proposal/Marketing Manager; MWH Constructors, Inc., Broomfield, CO; (3/06 – 2/11) – Since 2008, I led a

marketing group for the national strategic marketing pursuits for the MWH Constructors team. Possessed a broad

knowledge of marketing principles and procedures; demonstrated excellent inter-personal and communication skills. Driven

by a strong will to succeed and delivered quality products. Managed a small team for a variety of proposal submittals and

provided proposal guidance, coordination, management and writing support, as well as researched, compiled, proofed, and

edited text and graphics; maintained selected marketing databases; developed presentations and other marketing

collateral; and performed other supporting tasks as needed, including competitive analysis, leading kickoffs and establishing

messaging/branding. The nature of submittals varied from SOQs and qualifications-based documents, to multiple volume

proposals containing qualifications, technical approaches and cost/schedule information. I worked on over 100 proposal

submittals, including the successful $587M City of Austin CMAR WTP and Tunnel, $3.5B Panama Canal Third Set of Locks,

and $800M Lake Powell Pipeline projects. My pursuits ranged in value from $500K to over $15B, as well as spanned varied

engineering services: water, wastewater, tunnels, water conveyance, dams, reservoirs, environmental hydroelectric, and

program management for a host of submittal-types including municipal, state, federal (SF 330, 255 and 254) and

international (World Bank). In this role, I visited numerous cities throughout the US, France, UAE, and Panama. Prior to

working within MWH Constructors, 2006-2007, I was the national/international NRII lead and earlier, the eastern US lead for

proposal efforts within the Creative Services group within engineering at MWH.

Misti Senatore

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Proposal Manager; Policy Studies Inc., Denver, CO; (6/04 – 2/06) – Managed proposal development efforts,

including analyzing RFP requirements and developing strategies and outlines for responding to RFPs. Developed,

implemented, and controlled proposal schedules, took action as appropriate to ensure deliverable milestones were

met; wrote key sections of proposals, as applicable; directed the efforts of a team of proposal writers and support

specialists; performed content editing and identified proposal weaknesses; worked with company principals and

subject matter experts to develop and refine proposal content; distributed draft copies and elicited feedback;

oversaw production process from start to finish within tight timeframes; and identified and implemented process

improvements for subsequent proposal development, including updating and contributing to document databases,

performing technical analyses of competitor proposals, and researching and developing content to support future

proposal efforts. Managed and contributed to large projects from beginning to end through multiple child support

service business lines, including health, paternity, call center, workforce, SDU, FIDM, NMSN, new hire, consulting,

and technology. Provided high-quality service to internal customers and produced detail-oriented winning responses

to government RFPs.

Marketing/Proposal Manager; BI Incorporated, Boulder, CO; (10/03 – 6/04) - Researched, wrote, and managed the

production of proposal responses to various government agencies. Achieved and maintained a bid award success

ratio of 85%. Worked closely with key staff, SMEs, and used support resources for the timely delivery of technical

government proposals.

Contract Writer; NETdelivery, Boulder, CO; (8/03 – 10/03) – Responsible for the development and content of a

corporate case study, product solution, and storyboard of a Flash product demo sales promotional piece.

Contract Writer; Information Management Resource, Inc., Englewood, CO; (4/03 – 7/03) – Created and developed

a single sourcing solution for the company’s product user documentation, using FrameMaker 7.0. Assisted the

documentation group with writing additional content development/revision for new/ongoing projects.

Contract Sr. Writer; TIA/GrafTech International, Denver, CO/Fribourg, Switzerland; (10/02 – 4/03) – Sr. Technical

Writer for an independent consulting company with a client in Fribourg, Switzerland. Created Foundation, Address

Book, and Procurement user guides, training guides and materials, and facilitated onsite classes for an international

client migrating to a J.D. Edwards OneWorld implementation.

Contract Marketing Writer; ManagedStorage International, Boulder, CO; (4/02 – 10/02) - Marketing Writer for a

data protection storage company. Created and maintained marketing collateral, corporate newsletter and success

stories, website, and user and system documentation.

Contract Technical Writer; Compuware, Englewood, CO; (8/99 – 4/02) – Managed and wrote documentation for

various information system groups. Created user and system documentation, online help, web-based training, operational

procedures, and IT/business solution proposals. Developed and implemented training courses and materials. Companies

contracted with included: J.D. Edwards, Compaq, State of Colorado, CommTech International, Fairway Systems, Knowledge

Workers, and First Data Corporation.

Sr. Technical Writer; Citibank, Englewood, CO; (8/97 – 8/99) - Lead Technical Writer for the Information Systems

Technology group. Managed, developed, and maintained project publications, proposals and systems administrative

manuals for software applications and other documentation necessary for ongoing global project. Audited

documentation presented by vendors and other projects for corporate branding compliance. Implemented project

and process improvements within CMM guidelines. Developed and implemented a documentation control process

within non-networked and intranet environments. Created and published a departmental new staff book and

training materials. Edited and proofread team documentation. Initiated and implemented several online project and

department documentation repositories.

Lead Desktop Publisher; International Language Engineering (ILE), Boulder, CO; (3/96 - 8/97) - Lead Desktop

Publisher for the localization of Asian and Western European language projects. Managed a team of 12 desktop

publication staff and translation employees and monitored the adherence to deadlines, the scheduled budget, and

the application of ISO 9001 guidelines. Coordinated and conducted staff training of the desktop publishing tools and

project policies. Formatted, edited, and proofread documentation. Served as resident Interleaf and PDF

expert/consultant for desktop publishing staff.

Misti Senatore

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Contract Technical Writer; Maxtor Corporation, Longmont, CO; (1/96 - 3/96) – Responsible for technical

documentation on a three-month manufacturing procedure project. Developed, researched, and produced

manufacturing test equipment procedures, sequence of events, operational method sheets and

calibration/maintenance procedures documentation through video and within clean room environments.

Staff Technical Writer; Storage Technology Corporation, Boulder, CO; (9/93 - 2/96) - Developed and researched

physical planning, configuration, performance and system assurance customer documentation for a DASD project.

Developed and maintained OEM/Indirect marketing product descriptions/specifications encompassing hardware,

software and bundled solutions. Developed and maintained the technical content of product marketing brochures

and data sheets. Participated in the development and distribution of application notes, service bulletins, product

improvement bulletins and technical “white papers.” Participated in the development and maintenance of

marketing and sales presentation materials. Worked within a team environment to provide accurate information.

HR Communications Specialist; Storage Technology Corporation, Louisville CO; (4/89 – 9/93) - Managed,

developed, and wrote all employee benefit communications within the corporation, circulation of approximately

10,000 worldwide. Wrote and edited the benefit newsletter and all open enrollment communication campaign

materials and summary plan descriptions. Facilitated new hire orientations. Managed flexible spending account

benefit program. Contributing writer for the corporate communications weekly and monthly publications. Additional

responsibilities included proofreading bluelines for print material, writing executive personnel biographies, and

adhering production to deadlines. Casted and assisted in the production of an award-winning video.

Camera Operator; Cablevision, Greeley, CO; (1/88 - 6/88) - Performed the functions of camera operator for mobile and

stationary television cameras. Participated in production set-up for cable television broadcasting for field and studio.

Responsibilities included editing and voice-overs for local commercials.

Staff Writer; The Mirror Newspaper, Greeley, CO; (6/87 - 6/88) - Utilized fine-tuned interpersonal and

communication skills. Conducted interviews and research amidst administration, professors and students of UNC,

and the community of Greeley. Maintained and updated the news for assigned beat. Met daily deadlines for every

story.

Tools:

  § Adobe Creative Suite 6

  § FrameMaker

  § Microsoft Word

  § RoboHELP HTML

  § Visio Standard and Technical

  § MS PowerPoint

  § MS Excel

  § Interleaf

  § QuarkXPress

  § InDesign

Affiliations:

Current Member of Association of Proposal Management Professionals (APMP), accredited at the Foundation level

(CF.APMP)

Past Member of Society for Marketing Professional Services (SMPS)

Past Member of Society of Technical Communicators (STC)

Education:

BA in Journalism, University of Northern Colorado - Greeley; CO, minor in PR/Advertising.

Some masters classes, University of Denver – Denver, CO.

  § PageMaker

  § domino.doc

  § Flash MX

  § Ventura

  § Adobe Acrobat

  § HTML

  § SnagIt

  § HyperSnap

  § MS Publisher